Profectiv MegaGrowth is one of the most iconic brands from the Strength of Nature family. The legacy of Strength of Nature began with one man’s dream. Mario de la Guardia, Sr. brought his family from Cuba to the United States with no money and sheer ambition. He invented the no-lye relaxer, a feat that revolutionized the hair care industry. His son, Mario de la Guardia Jr., carried his legacy forward and started Strength of Nature in the year 2000. Today, Strength of Nature is a global hair care company with a presence in over 50 countries. It creates affordable yet exquisite hair care for women of colour through its portfolio of multiple brands like African Pride, Motions, Just for Me, Soft & Beautiful, ElastaQP, Beautiful Textures, SmartPerm, TCB, and ProLine.
In 2016, Godrej Consumer Products Limited (GCPL) partnered with Strength of Nature LLC to accelerate their leadership in hair care for women of African descent through brand building, distribution and geographical expansion. GCPL is an established household name in Asia, Africa and Latin America, across the verticals of hair care, home care, and personal care. In Africa itself, GCPL is a top player in the hair extensions category. The collaboration between SON LLC and GCPL brings to you the Profectiv MegaGrowth range.
For over ten years, Our Scientist & Cosmetologist have worked to identify the fundamental causes of hair and scalp damage, in order to understand how to prevent and treat it. After extensive studies, countless interviews and salon evaluations, these experts created a highly effective complex of natural ingredients which counter the daily stresses of heat styling, weaves, hair color, relaxers and hair style transitions. This comprehensive range of hair care products from Profectiv MegaGrowth contain exclusive formulae to address daily hair concerns, for hair that is
